Search for dissertations about: "Customer Relationship"
Showing result 1 - 5 of 103 swedish dissertations containing the words Customer Relationship.
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1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE
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2. Customer Rituals : Ethnographic explorations of wine rituals with families and friends
Abstract : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. READ MORE
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3. Real Estate Development : A Customer Perspective
Abstract : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. READ MORE
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4. Fading Customer Relationships
Abstract : .... READ MORE
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5. The Importance of Customers in Mergers and Acquisitions
Abstract : The aim of the thesis is to identify categories and patterns of how customers impact and are impacted by an M&A. In M&A (merger and acquisition) research the focus is traditionally on the M&A parties alone, and while customers are important elements of the motives behind M&As, they are rarely seen as actors affecting and being affected by an M&A. READ MORE