Search for dissertations about: "Customer consumer"

Showing result 1 - 5 of 48 swedish dissertations containing the words Customer consumer.

2. 1. Real Estate Development : A Customer Perspective

   Author : Berndt Lundgren; Stellan Lundström; Kurt Psilander; magnus Söderlund; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Residential development; customer satisfaction; means end chain theory; laddering; structural equation models; Business and economics; Ekonomi;

   Abstract : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. READ MORE

4. 2. Studies on the competitiveness of wood : - market segmentation and customer need assessments

   Author : Ragnar Jonsson; Roger Cooper; Växjö universitet; []
   Keywords : wood; building material; material substitution; end-consumer; floorcovering; customer needs; FORESTRY; AGRICULTURAL SCIENCES and LANDSCAPE PLANNING; SKOGS- och JORDBRUKSVETENSKAP samt LANDSKAPSPLANERING;

   Abstract : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. READ MORE

5. 3. Brand Architecture from Above : Understanding the Customer Disconnect

   Author : Per Åsberg; Henrik Uggla; Mats Urde; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand portfolio; Brand architecture; perceptual alignment; consumer perception; Brand Concept Map; Brand Portfolio Star; Conceptual Integrated Multi-dimensional Architecture CIMA model; Industrial Economics and Management; Industriell ekonomi och organisation;

   Abstract : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. READ MORE

6. 4. Last-mile delivery services in retail : a consumer-centric approach

   Author : John Olsson; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Unattended home delivery; customer experience; customer expectations; circular business model innovation;

   Abstract : The retail industry faces a multitude of complex sustainability challenges, which calls for transformational change. While the retail industry is a major driver of production and consumption patterns, it also offers significant potential to reduce global greenhouse gas emissions. READ MORE

7. 5. Self-service Last Mile Delivery : E-consumer perspective on service renovation

   Author : Yulia Vakulenko; Förpackningslogistik; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; self-service technology; e-commerce; last mile delivery; consumer; service renovation;

   Abstract : The continuous growth of e-retail in the B2C sector has been generating new recordsin revenues for several years. This has led to diversification of the marketinteractions and actors that are involved and impacted by the respective operationsand trends. READ MORE