Search for dissertations about: "Customer experience event"

Found 3 swedish dissertations containing the words Customer experience event.

  2. 1. Creating customer value in commercial experiences

    Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE

  4. 2. Customer value in commercial experiences : Expecting the unexpected

    Author : Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Abstract : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. READ MORE

  5. 3. Stochastic Modeling and Management of an Emergency Call Center : A Case Study at the Swedish Emergency CallCenter Provider, SOS Alarm Sverige AB

    Author : Klas Gustavsson; Leif Olsson; Panagiotis Papapetrou; Mittuniversitetet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Call Center Management; Burst Modeling; Stochastic Resources; Skills-Based Routing; Discrete-Event-Simulation;

    Abstract : A key task of managing an inbound call center is in estimating its performance and consequently plan its capacity, which can be considered a complex task since several system variables are stochastic. These issues are highly crucial for certain time-sensitive services, such as emergency call services. READ MORE