Search for dissertations about: "Debbie Vigar-ellis"

Found 1 swedish dissertation containing the words Debbie Vigar-ellis.

2. 1. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

   Author : Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

   Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE