Search for dissertations about: "Domestic business"

Showing result 1 - 5 of 142 swedish dissertations containing the words Domestic business.

  2. 1. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Author : Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Abstract : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. READ MORE

  4. 2. Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets

    Author : Susanne Sandberg; Hans Jansson; Bengt Johannisson; Svante Andersson; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; network approach to internationalization; foreign business networks and relationships; internationalization process; foreign market entry; entry take-off node; experiential knowledge; institutional distance; emerging markets; Sweden; China; small and medium-sized enterprises SMEs ; Business administration; Företagsekonomi; Marketing; Marknadsföring;

    Abstract : The high economic growth of formerly closed markets such as China, Russia, Poland, and the Baltic states has created vast business and growth opportunities for small and medium-sized enterprises (SMEs). Although this international business expansion of SMEs occurs in highly dissimilar business contexts and fierce international competition, it remains overlooked by research. READ MORE

  5. 3. Bringing Aviation into the EU Emissions Trading Scheme : Institutional Entrepreneurship at Windows of Opportunity

    Author : Katarina Buhr; Kerstin Sahlin; Linda Wedlin; Lars Strannegård; Roy Suddaby; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi;

    Abstract : The present decade has experienced a boom in public and private interest in climate change. A frequently exposed industry in this debate has been aviation, not least international air transport, the greenhouse gas emissions of which have long remained unregulated. READ MORE

  6. 4. Organisation and Governance of Agri-food Systems : Implications of Intellectual Property Rights in Plant Biotechnology

    Author : Chrysoula Morfi; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This thesis examines the question of organization, governance and choice of seeds in Swedish agriculture. It consists of four papers: Paper I investigates the evolution of plant breeding industry in Sweden. READ MORE

  7. 5. The changing geography of innovation

    Author : Sarah Franz; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; affordable innovation; emerging economies; MNCs; evolutionary economic geography; subsidiary evolution; case study;

    Abstract : The Asian century is at our doorstep. Emerging economies like China and India present a major source of not only supply-, but also demand for Western MNCs. READ MORE