Search for dissertations about: "Edward Boon"

Found 1 swedish dissertation containing the words Edward Boon.

  1. 1. Deal of the day an assessment of a new form of sales promotion

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Edward Boon; KTH.; [2014]
    Keywords : SAMHĂ„LLSVETENSKAP; SOCIAL SCIENCES; deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

    Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE