Search for dissertations about: "Elektronisk handel"
Showing result 11 - 11 of 11 swedish dissertations containing the words Elektronisk handel.
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11. The role of trust in B2B electronic commerce : evidence from two e-marketplaces
Abstract : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. READ MORE