Search for dissertations about: "Elsie Margaretha Botha"

Found 1 swedish dissertation containing the words Elsie Margaretha Botha.

  1. 1. Contagious Communications The role of emotion in viral marketing

    University dissertation from Stockholm : KTH Royal Institute of Technology

    Author : Elsie Margaretha Botha; KTH.; [2014]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE