Search for dissertations about: "Endorsement"

Showing result 1 - 5 of 11 swedish dissertations containing the word Endorsement.

  1. 1. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media

    University dissertation from Stockholm : Department of Media Studies, Stockholm University

    Author : Elizabeth Castaldo Lundén; Stockholms universitet.; [2018]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Red-Carpet; Academy Awards; Oscars; Fashion; Oscarcast; Epiphenomena; Red-Carpet Treatment; Celebrity Culture; Hollywood Royalty; Stars; Glamour; Media History; Hollywood Designers; Edith Head; Fashion Expert; Fashion Consultant; Best- and Worst- Dressed List; Public Relations; Endorsement; Americana; Television; pseudo-event; media event; vortextuality; modevetenskap; Fashion Studies;

    Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE

  2. 2. Celebrity entrepreneurship and celebrity endorsement Similarities, differences and the effect of deeper engagement

    University dissertation from Stockholm : Department of Media Studies, Stockholm University

    Author : Erik Hunter; Högskolan i Jönköping.; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. READ MORE

  3. 3. Ideological roots of climate change denial Resistance to change, acceptance of inequality, or both?

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Kirsti Maria Jylhä; Uppsala universitet.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Climate change denial; ideology; political orientation; social dominance orientation; dominance of nature; personality; gender; Psychology; Psykologi;

    Abstract : Climate change denial has been found to correlate with sociopolitical ideology. The general aim of the present thesis was to investigate this relation, and more specifically to 1) test the unique effects of intercorrelated ideological variables on denial, and 2) investigate the psychological underpinnings of the ideology-denial relation. READ MORE

  4. 4. Integer Quadratic Programming for Control and Communication

    University dissertation from Institutionen för systemteknik

    Author : Daniel Axehill; Linköpings universitet.; Linköpings universitet.; [2008]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Integer Quadratic Programming; Model Predictive Control; Hybrid Systems; Semidefinite Programming; Code Division Multiple Access; Multiuser Detection; Automatic Control; Communication; TECHNOLOGY Information technology Automatic control; TEKNIKVETENSKAP Informationsteknik Reglerteknik;

    Abstract : The main topic of this thesis is integer quadratic programming with applications to problems arising in the areas of automatic control and communication. One of the most widespread modern control methods is Model Predictive Control (MPC). In each sampling time, MPC requires the solution of a Quadratic Programming (QP) problem. READ MORE

  5. 5. Privacy-Invasive Software Exploring Effects and Countermeasures

    University dissertation from Ronneby : Blekinge Institute of Technology

    Author : Martin Boldt; Blekinge Tekniska Högskola.; [2007]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Information security; privacy; malware; spyware;

    Abstract : As computers are increasingly more integrated into our daily lives, we need aiding mechanisms for separating legitimate software from their unwanted counterparts. We use the term Privacy-Invasive Software (PIS) to refer to such illegitimate software, sometimes loosely labelled as spyware. READ MORE