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Showing result 1 - 5 of 27 swedish dissertations matching the above criteria.

  2. 1. Assessment of business-to-business (B2B) e-marketplaces' performance

    Author : Esmail Salehi-Sangari; Anne Engström; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE

  4. 2. Industrial buying behavior in developing and industrialized nations

    Author : Esmail Salehi-Sangari; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE

  5. 3. Industrial buying behavior in developing countries : a study of Malaysia and Thailand

    Author : Esmail Salehi-Sangari; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Despite its significance limited research has been done in the field of industrial buying behavior in the developing countries. This study deals with firms' buying behavior of capital equipments in two of the industrially developing countries of South-East Asia, namely Malaysia and Thailand. READ MORE

  6. 4. Political Marketing: Understanding and Managing Stance and Brand Positioning

    Author : Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
    Keywords : Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. READ MORE

  7. 5. Deal of the day : an assessment of a new form of sales promotion

    Author : Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; KTH; []
    Keywords : deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

    Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE