Search for dissertations about: "Esmail Salehi-Sangari"

Showing result 21 - 25 of 27 swedish dissertations containing the words Esmail Salehi-Sangari.

  2. 21. Creating market knowledge from big data: Artificial intelligence and human resources

    Author : Jeannette Paschen; Esmail Salehi-Sangari; Stefanie Paluch; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market knowledge; insights; big data; artificial intelligence; resource-based theory; resources; capabilities; machine learning; natural language processing; Marknadskunskap; insikter; big data; artificiell intelligens; resursbaserad teori; resurser; kapacitet; machine learning maskininlärning ; natural language processing naturlig språkbearbetning .; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. READ MORE

  4. 22. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Author : Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. READ MORE

  5. 23. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

    Author : Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

    Abstract : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. READ MORE

  6. 24. UNDERSTANDING THE SPONSEE'S EXPERIENCE: AN ASSESSMENT OF THE SPONSOR-SPONSEE RELATIONSHIP

    Author : Giulio Toscani; Esmail Salehi-Sangari; Terrence Brown; Karl Olov Daniel Örtqvist; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Sponsorship is the fastest-growing marketing communication tool, both in terms ofvolume and complexity. The two central players in any sponsorship arrangement arethe sponsor and the sponsored institutions’ (sponsee). READ MORE

  7. 25. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

    Author : Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

    Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE