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Showing result 1 - 5 of 11 swedish dissertations matching the above criteria.
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1. On Consumer Experiences and the Extraordinary
Abstract : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. READ MORE
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2. The Sellable Self : Exploring endurance running as an extraordinary consumption experience
Abstract : In this thesis, I critically explore the ways in which people consume extraordinary experiences and what this can tell us about contemporary society. My findings question the idea that extraordinary experiences are an escape from the demands of everyday life. READ MORE
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3. Creating customer value in commercial experiences
Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE
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4. Aesthetic Experiences of Presence : Case Studies in Film Exhibition, 1896-1898
Abstract : This study investigates viewing experiences that came with the introduction of cinema. Merging (film) history with aesthetic theory, this dissertation entails historically informed theoretical reconstructions of viewing experiences between 1896 and 1898. READ MORE
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5. Towards QoE-aware mobile infrastructures : QoE-based Resource Management in Mobile Networks
Abstract : With the development of mobile networks, customer needs and behaviourshave changed. Mobile communications means so much more than simplevoice communication; there is now mobile Internet with web surfing, videophone,streaming media, and micro blogging. READ MORE