Search for dissertations about: "Företagsekonomi"

Showing result 11 - 15 of 1535 swedish dissertations containing the word Företagsekonomi.

2. 11. Public sector branding : an internal brand management perspective

   Author : Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

   Abstract : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. READ MORE

4. 12. Essays of Financial Performance and Capital Structure

   Author : Lars Lindbergh; Lars G. Hassel; Michael B. Adams; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; financial accounting; financial statements; financial performance; capital structure; tax allowances; comparative studies; Företagsekonomi; Business studies; Företagsekonomi;

   Abstract : This thesis consists of an introductory chapter and four self-contained essays on financial performance and capital structure. Essay I assesses the strength of strategic inputs into profitability among firms within several sub-sectors within the industrial service sector in the U.S. and Sweden. READ MORE

5. 13. Understanding and managing coopetition for sustainability : process and outcomes

   Author : Siarhei Manzhynski; Maria Bengtsson; Herman Stål; Tatbeeq Raza-Ullah; Wendy Smith; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Coopetition; sustainability; paradox; housing; coopetition for sustainability; process; outcome; företagsekonomi; Business Studies;

   Abstract : Scholars highlight the potential gains of collaboration between competitors for supporting sustainability but there is a lack of both theoretical and empirical studies. In this thesis I aim to enhance the understanding of 'coopetition forsustainability', which I define as 'an inter-firm phenomenon where actors fromthe same industry simultaneously cooperate and compete with the intent to achieve environmental, economic, and social benefits'. READ MORE

6. 14. Where to shop? : understanding consumers' choices of grocery stores

   Author : Elin Nilsson; Anna-Carin Nordvall; Agneta Marell; Johan Jansson; Johan Hagberg; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer decision-making; store choice; situation-based choices; cognitive proximity; företagsekonomi; Business Studies;

   Abstract : For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. READ MORE

7. 15. A theory of experienced paradoxical tension in co-opetitive alliances

   Author : Tatbeeq Raza-Ullah; Maria Bengtsson; Malin Näsholm; Devi Gnyawali; Marianne Lewis; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; co-opetition; paradox; tension; cognitive difficulty; emotional ambivalence; management; balance; capability; performance; företagsekonomi; Business Studies;

   Abstract : Empirical research shows that co-opetition is a double-edged sword such that it can both help and hurt the achievement of desired performance outcomes. Despite the proliferation of co-opetitive alliances (i.e. READ MORE