Search for dissertations about: "Försäljning"

Showing result 1 - 5 of 30 swedish dissertations containing the word Försäljning.

2. 1. Industriell försäljning : fallstudier av personlig försäljning till strategiska kunder

   Author : Lennart Persson; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. READ MORE

4. 2. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing

   Author : Heléne Tjärnemo; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; Economics; econometrics; Sweden; Ecological Organic food products; grocery stores; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Market study; Marknadsanalys;

   Abstract : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. READ MORE

5. 3. Pricing value and selling value : A view on individuals within organizations

   Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Risto Rajala; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Abstract : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. READ MORE

6. 4. Micro-foundations of value-based pricing and selling

   Author : Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

   Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE

7. 5. The state of tenancy : Rental housing and municipal statecraft in Malmö, Sweden

   Author : Jennie Gustafsson; Peter Schmitt; Eva K. Andersson; Brett Christophers; Tuna Tasan-Kok; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; rental housing; public housing; private rental housing; inequality; financialization; urban governance; local state; state theory; renovations; renovictions; privatization; urban planning; housing politics; regulation approach; Rosengård; Malmö; allmännyttan; privat hyresrätt; stadsplanering; nyliberalism; finansialisering; kommun; renovering; privatisering; bostadspolitik; Herrgården; Rosengård; Malmö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography; Urbana studier;

   Abstract : Rental housing tenants in Sweden and Europe are increasingly seeing their homes subsumed to market pressures. This thesis provides empirical and conceptual insights into the processes by which market and financial practices and logics shape the housing sector, through a critical analysis of rental housing in Malmö, Sweden. READ MORE