Search for dissertations about: "Franck Cochoy"
Found 1 swedish dissertation containing the words Franck Cochoy.
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1. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics
Abstract : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. READ MORE
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