Search for dissertations about: "Frauke Mattison"

Found 1 swedish dissertation containing the words Frauke Mattison.

2. 1. Political Marketing: Understanding and Managing Stance and Brand Positioning

   Author : Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
   Keywords : Industriell ekonomi och organisation; Industrial Engineering and Management;

   Abstract : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. READ MORE