Search for dissertations about: "Fredrik Dahlsten"

Found 1 swedish dissertation containing the words Fredrik Dahlsten.

2. 1. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

   Author : Fredrik Dahlsten; Chalmers tekniska högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

   Abstract : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. READ MORE