Search for dissertations about: "Fredrik Lange"
Found 4 swedish dissertations containing the words Fredrik Lange.
-
1. Brand choice in goal-derived categories : what are the determinants?
Abstract : The common view of brand choice in consumer marketing is that brands compete against each other within a specified product category. For example, different coffee brands are compared and evaluated by consumers and the most preferred brand is selected. READ MORE
-
2. Assumptions of retail price strategy and price tactic decisions
Abstract : .... READ MORE
-
3. Platforms and strategies harnessing signaling pathways of multifactorial diseases by multispecific antibodies
Abstract : Abstract [ENG]Proteins govern a multitude of biological functions vital to sustain life. The ability to withstand diseases development and harboring a defense against foreign pathogens is attributed to the wonders of the immune system and the proteins and cells its comprised of. READ MORE
-
4. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing
Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE