Search for dissertations about: "Gerarad Prenderjast"

Found 1 swedish dissertation containing the words Gerarad Prenderjast.

2. 1. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

   Author : Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

   Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE