Search for dissertations about: "Greta Isaksson"

Found 1 swedish dissertation containing the words Greta Isaksson.

2. 1. Managing the implementation of customer relationship management from an interfunctional perspective

   Author : Greta Isaksson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : Customer Relationship Management (CRM) has received an increasing amount of interest among scholars and practitioner in recent years. While some companies have received immense benefits from their investments, other companies have seen no bottom line improvements. READ MORE