Search for dissertations about: "Håkan Preiholt"

Found 2 swedish dissertations containing the words Håkan Preiholt.

  2. 1. The Organization of Manufacturing know-how

    Author : Håkan Preiholt; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; manufacturing; know-how; make or buy; outsourcing; engineering; truck; industry; internal control; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Abstract : .... READ MORE

  4. 2. Commercialising social media : a study of fashion (blogo)spheres

    Author : Christofer Laurell; Håkan Preiholt; Per Olof Berg; Hope Jensen Schau; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; commercialisation; marketing; fashion; blogs; spheres; företagsekonomi; Business Administration;

    Abstract : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. READ MORE