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Showing result 1 - 5 of 10 swedish dissertations matching the above criteria.
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1. The fuzzy front end of product innovation processes : the influence of uncertainty, equivocality, and dissonance in social processes of evolving product concepts
Abstract : Developing new products is essential for the long-term survival of companies. The fuzzy front end (FFE) is the first phase in the product innovation process and is considered an important determinant for successful product innovation. This thesis addresses the social process in which individuals evolve a product concept in the fuzzy front end. READ MORE
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2. Reverse Logistics Systems : an Interorganisational Perspective, Focusing on Paper Recycling
Abstract : The purpose of the study is to describe and analyse reverse logistics systems. The study is a qualitative case study, and the main case comprise three actors: a supplier of recycled paper; their customer, the paper mill, and the transport provider linking the customer and supplier. Reference cases are recycling electronics and recycling cars. READ MORE
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3. Rethinking adoption : information and communications technology interaction processes within the Swedish automobile industry
Abstract : On different levels and with different strategic importance, business managers face technology decisions every day. These decisions concern not only which technologies to use, but also which ones not to use. READ MORE
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4. Rethinking adoption : Information and communications technology interaction processes within the Swedish automobile industry
Abstract : On different levels and with different strategic importance, business managers face technology decisions every day. These decisions concern not only which technologies to use, but also which ones not to use. READ MORE
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5. Celebrity entrepreneurship and celebrity endorsement : Similarities, differences and the effect of deeper engagement
Abstract : Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon. READ MORE