Search for dissertations about: "Henrik Sällberg"

Found 3 swedish dissertations containing the words Henrik Sällberg.

  2. 1. Customer Rewards Programs : Designing Incentives for Repeated Purchase

    Author : Henrik Sällberg; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer rewards program; incentives; repeated purchase; delayed reward; membership levels; group reward; consumption habit; non-linearity;

    Abstract : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. READ MORE

  4. 2. On the Value of Customer Loyalty Programs - A Study of Point Programs and Switching Costs

    Author : Henrik Sällberg; Linköpings universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; loyalty programs; point programs; switching costs; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

    Abstract : The increased prevalence of customer loyalty programs has been followed by an increased academic interest in schemes. This is partly because the Internet has made competition 'one click away'. It is also because information technology has made it more economical for firms to collect customer information by way of loyalty programs. READ MORE

  5. 3. Essays on Mobile Application Performance in the Market

    Author : Shujun Wang; Jonas Månsson; Henrik Sällberg; Kevin Desouza; Blekinge Tekniska Högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; mobile applications; market performance; ratings and reviews; revenue models; diffusion; Industriell ekonomi och management; Industrial Economics a nd Managemen;

    Abstract : The mobile application has experienced rapid growth since its emergence in 2008. The mobile app platform, as the two-sided market for mobile apps, enables app developers and app users to make transactions in it. In this competitive market, app developers face different factors that influence the success of apps. READ MORE