Search for dissertations about: "Hotel Industry"

Showing result 1 - 5 of 10 swedish dissertations containing the words Hotel Industry.

  2. 1. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry : – Brand Affiliation in the Hotel Industry

    Author : Mats Carlbäck; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

    Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE

  4. 2. To Be or Not to Be . . . : Brand Affiliation in the Hotel Industry

    Author : Mats Carlbäck; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

    Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE

  5. 3. A Study of Environmental Impacts, Environmental Awareness and Pro-Ecological Initiatives in the Hotel Industry

    Author : Paulina Bohdanowicz; KTH; []
    Keywords : hotels; environmental impacts; mitigation measures; survey; hoteliers; hotel customers; environmental attitudes; environmental awareness; pro-ecological activities; incentives;

    Abstract : Throughout the millennia commercial lodging establishmentshave evolved to what is today known as the hospitalityindustry. Hotels constitute one of the main, and stillexpanding, pillars of this sector and are highly unique amongother commercial buildings. They are designed to providecomfort and services twenty-four/seven. READ MORE

  6. 4. Energy Auditing and Efficiency in a Chain Hotel : the Case of Scandic, Järva Krog

    Author : Branko Simanic; Björn Palm; Folke Björk; KTH; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial engineering and economy; Industriell teknik och ekonomi;

    Abstract :   Energy efficiency and conservation measures in hotels is an area of research at the Department of Energy Technology, Royal Institute of Technology in Stockholm (KTH), Sweden. As a continuation of the research work, this project was focused on a hotel's resource-use performance, considering both internal and external factors that influence their consumption. READ MORE

  7. 5. Persistent Digital Service Encounters : Challenges of organizational use of social media in a hotel chain

    Author : Karin Högberg; Kerstin Grundén; Anna Karin Olsson; Maria Åkesson; Högskolan Väst; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational social media; IT change; IT use; hospitality; digital service encounters; Informatik; Informatics; Work Integrated Learning; Arbetsintegrerat lärande;

    Abstract : The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. READ MORE