Search for dissertations about: "How to create a commercial experience Focus on Leadership, Values and Organizational Culture"

Found 1 swedish dissertation containing the words How to create a commercial experience Focus on Leadership, Values and Organizational Culture.

2. 1. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture

   Author : Pernilla Ingelsson; Håkan Wiklund; Pia Sandvik Wiklund; Stefan Lagrosen; Mittuniversitetet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial experience; leadership; values; organizational culture; TQM; Kommersiell upplevelse; ledarskap; värderingar; organisationskultur; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Abstract : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. READ MORE