Search for dissertations about: "Ileyha Dagalp"
Found 1 swedish dissertation containing the words Ileyha Dagalp.
-
1. Myth Aestheticization
Abstract : This thesis theorizes the process of myth aestheticization for marketing and consumption. A concept of myth aestheticization springs from a simple yet complex idea: What if something is not “aesthetic” in and by itself, but it is made “aesthetic”? This thesis would like to refine the argument that aestheticization entails a process that typically translates myths into beautiful, sublime ideals and (re-)produces as something beautiful and/or sublime by brands and consumers, is a way through which consumer culture operates. READ MORE