Search for dissertations about: "Imaginary organization perspective"

Found 2 swedish dissertations containing the words Imaginary organization perspective.

  2. 1. Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia

    Author : Henrik Uggla; Sören Askegaard; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Imaginary organization perspective; Brand management; signifier; signified connotation; denotation; Brand identity; Brand identity system; Brand image; Brand equity; Brand association base; visibility; endogenous; exogenous; Business Administration; företagsekonomi;

    Abstract : The aim of the present thesis is twofold. The first goal is to contribute to the understanding of collaborative facets of Strategic Brand Management of a brand identity in relation to the partner base from the perspective of a coordinating leader brand in the imaginary organization. READ MORE

  4. 2. Excessive Seas : Waste Ecologies of Eutrophication

    Author : Jesse Peterson; Sabine Höhler; Kate Rigby; KTH; []
    Keywords : HUMANIORA; HUMANITIES; algal bloom; Baltic Sea; cultural eutrophication; dead zone; waste ecology; environmental degradation; environmental humanities; critical ocean studies; environmental imaginary; environmental value; more-than- human; textual analysis; visual analysis; storytelling; algblomning; Östersjön; kulturell övergödning; bottendöd; avfallsekologi; miljöförstöring; miljövetenskap; kritiska havsstudier; miljömyndighet; miljövärde; mer-än-mänsklig; textanalys; visuell analys; berättande; Historiska studier av teknik; vetenskap och miljö; History of Science; Technology and Environment;

    Abstract : This dissertation researches how perspectives in western industrial societies communicate about and give meaning to environmental degradation through case studies on the causes and effects of cultural eutrophication—namely nutrient pollution, algal blooms, and dead zones—in the Baltic Sea. Utilizing this approach, this dissertation addresses the ecological problems of cultural eutrophication in marine ecosystems by exposing normative claims humans make about the Baltic Sea and its contents as well as detailing how seas that exceed human expectations may offer insights into negotiating differing perspectives, discrepancies in power, and ways of being among humans and non-humans in marine environments. READ MORE