Search for dissertations about: "In-store marketing"
Found 5 swedish dissertations containing the words In-store marketing.
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1. What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods
Abstract : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. READ MORE
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2. How technology is evolving in-store shopping behaviors: Evidence from the field
Abstract : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. READ MORE
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3. Digital Marketing Strategy : B2B and Stakeholders Communication
Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE
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4. Gameful experiences : The not so painful road to gainful behavior
Abstract : The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. READ MORE
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5. Understanding the effects of retailer attributes on customer responses in online grocery retailing
Abstract : Online grocery shopping is gaining importance for both customers and retailers. Retailers have recognized the importance of online grocery as an extension of their existing business model, serving as drivers for their marketing and growth strategies. READ MORE