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Showing result 1 - 5 of 310 swedish dissertations matching the above criteria.

  2. 1. Industrial selling : case studies of Swedish manufacturing small and medium sized enterprises

    Author : Lars Bäckström; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The research problem in this thesis has been formulated as: How can industrial selling performed by Swedish manufacturing small and medium-sized enterprises in the different selling situations be characterized? The research problem has been further developed in forms of three research questions dealing with selling activities, individuals involved in selling, and selling processes in the different selling situations. The selling situations included are; new selling task, modified selling task and routine selling task. READ MORE

  4. 2. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace

    Author : Tim Foster; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. READ MORE

  5. 3. Industrial marketing communication : An empirical investigation on the use of marketing communication tools

    Author : Tim Foster; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE

  6. 4. Industrial location planning : An empirical investigation of company approaches to the problem of locating new plants

    Author : Sten Söderman; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; localization processes; basic and extended model; case oriented analysis; företagsekonomi; Business Administration;

    Abstract : .... READ MORE

  7. 5. Variety Management for the Industrial Administration

    Author : Adrian Murgau; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; industrial administration; organisational cybernetics; value; industrial engineering; IE;

    Abstract : Administrative work in today’s industry is steadily increasing, driven by factors such as globalisation, automation, government requirements, shorter life cycles of products, a greater number of derivates etc. Hence, great effort has been spent on a more rational handling of information by the administrative functions of the firm. READ MORE