Search for dissertations about: "Industrial Marketing"

Showing result 11 - 15 of 140 swedish dissertations containing the words Industrial Marketing.

2. 11. Virtual worlds : marketing implications and applications

   Author : Wade Halvorson; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : .... READ MORE

4. 12. Motivating External Participation in Marketing Intelligence Foresight

   Author : Andrew Flostrand; Esmail Salehi-Sangari; Leyland Pitt; Victoria L. Crittenden; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing intelligence; stakeholder engagement; self-determination theory; Delphi technique; crowdsourcing; foresight; motivation; technological forecasting; social forecasting; Industrial Marketing; Industriell marknadsföring;

   Abstract : Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable  with certainty. READ MORE

5. 13. Offset Management for Large Systems : A Multibusiness Marketing Activity

   Author : Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

   Abstract : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. READ MORE

6. 14. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers

   Author : Philip DesAutels; Douglas West; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Science and Technology Studies; Unintended Consequences; Marketing; Industriell marknadsföring; Industrial Marketing;

   Abstract : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. READ MORE

7. 15. Ancillary actor relations : The case of EU’s leading defence primes

   Author : Pierre Erik Gunnarsson; Peter Thilenius; Hadjikhani Amjad; Martin Lundmark; Fredrik Tell; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Ancillary; actor relation; aerospace industry; Aérospatiale; Airbus; BAE; business relations; Dassault; defence acquisition; defence company; defence industry; defence procurement; EADC; EADS; EDA; EDF; EU defence; EU institutions; EU integration; Europeanization; Finmeccanica; IEPG; industrial marketing; Leonardo; SAAB; solutions marketing; strategic industries; project marketing; Thales; Thomson-CSF; OCCAR; Industriell Marknadsföring; försvarsindustri; Försvar; Försvarsindustri;

   Abstract : This longitudinal research project in industrial marketing seeks to understand ancillary actors, specifically what they are, their characteristics, relations and impact on focal relations based on the empirical case of the cross-border relations of EU’s largest defence equipment producing firms (called “primes”). Ancillary actors are approached on four arenas: i) the political setting for EU defence equipment production, ii) the “primes” business relations, e. READ MORE