Search for dissertations about: "Industrial Marketing"
Showing result 6 - 10 of 140 swedish dissertations containing the words Industrial Marketing.
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6. Opportunistic Behavior in Industrial Marketing Relationships
Abstract : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. READ MORE
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7. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach
Abstract : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. READ MORE
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8. International industrial purchasing : Channels, interaction and governance structures
Abstract : .... READ MORE
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9. An Evaluation of Crowdsourcing as a Tool for Marketing Activities
Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE
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10. Digital Marketing Strategy : B2B and Stakeholders Communication
Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE