Search for dissertations about: "Industrial selling"

Showing result 11 - 15 of 30 swedish dissertations containing the words Industrial selling.

  2. 11. The role of trust in B2B electronic commerce : evidence from two e-marketplaces

    Author : Christer Kuttainen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. READ MORE

  4. 12. Assessment of business-to-business (B2B) e-marketplaces' performance

    Author : Esmail Salehi-Sangari; Anne Engström; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE

  5. 13. "In to Stay" : Selling Three-Strip Technicolor and Fashion in the 1930s and 1940s

    Author : Natalie Snoyman; Marina Dahlquist; Lucy Fischer; Stockholms universitet; []
    Keywords : HUMANIORA; HUMANITIES; Three-strip Technicolor; fashion; color; consumerism; promotion; fashion history; rayon; film history; American history; modevetenskap; Fashion Studies;

    Abstract : This study investigates the relationship between the fashion and film industries during the classical era between the early 1930s and mid-1940s. It focuses on the three-strip Technicolor process as the binding force upon which these two industries relied in collaborations during that time and looks at technical challenges the new process presented to productions in terms of wardrobe design. READ MORE

  6. 14. Integrated Solutions in the Capital Goods Sector : Exploring innovation, service and network perspectives

    Author : Charlotta Windahl; Christian Berggren; Nicolette Lakemond Ebbers; Andrew Davies; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Integrated solutions; Innovation; Capital goods; Industrial engineering and economy; Industriell teknik och ekonomi;

    Abstract : With varying degrees of success, a number of firms in the capital goods sector are experimenting with different ‘integrated solutions’ initiatives. Integrated solutions include product innovations which enable increased process control that allows the optimisation of the customers’ processes, as well as business innovations which change the firms’ business models and customer approach. READ MORE

  7. 15. Sales coordination in multinational corporations : development and management of key account programmes

    Author : Jakob Rehme; Linköpings universitet; []
    Keywords : sales organisation; sales coordination; buyer seller relationships; key account management; sales teams; marketing organisation; sales process; multinational; multiproduct; försäljningsorganisation; marknadsföring; kundbearbetning; relationsmarknadsföring; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : The purpose of the dissertation is to describe and analyse the orgamsmg of sales and marketing in large scale and complex organisations and particularly how key account management programmes are developed, organised and managed.This means that the focus is on the development context in which the sales organisation operates, how key account management (KAM) programmes are organised, the coordination they contribute to, and how the KAM programmes are designed to manage the dyadic seller-buyer relationships. READ MORE