Search for dissertations about: "Industriell Marknadsföring"

Showing result 1 - 5 of 65 swedish dissertations containing the words Industriell Marknadsföring.

  1. 1. Industriell försäljning fallstudier av personlig försäljning till strategiska kunder

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Lennart Persson; [1995]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. READ MORE

  2. 2. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation

    University dissertation from Luleå : Luleå tekniska universitet

    Author : John Buffington; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. READ MORE

  3. 3. The assessment of the effect of trust on the long-term business relationship from the buyer's perspective cases of Mega Iranian car manufacturer

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Abolhassan Sarshar; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : .... READ MORE

  4. 4. Collaborating and communicating in new media - wiki's, social networks and blogs a qualitative and quantitative approach

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Gene van Heerden; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : The Web 2.0 environment has created a platform where the power and voice have shifted from organization to market. Communities, networks and the developments in information communication technologies have enabled the average consumer to become an active participant in creating and recreating value. READ MORE

  5. 5. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Arash Kordestani; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Business Economics - Business studies; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE