Search for dissertations about: "Industriell Marknadsföring"

Showing result 1 - 5 of 105 swedish dissertations containing the words Industriell Marknadsföring.

  1. 1. The integration of e-business into mature and established companies : a business model approach

    University dissertation from Linköping : Linköpings universitet

    Author : Daniel Kindström; Linköpings universitet.; Linköpings universitet.; Linköpings universitet.; [2005]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; e-business; business model; integration; bricks-and-mortar; added value; elektronisk handel; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : The purpose ofthis dissertation is to explore and analyse the implications of the integration of e-business into mature and established companies and how e-business can contribute to business development. Changes in general and e-business in particular have the potential to penetrate different areas of a company and thus we ought to analyse how e-business is integrated into the entire company (both strategically and operationally) if we aim to understand how this happens. READ MORE

  2. 2. Industriell försäljning fallstudier av personlig försäljning till strategiska kunder

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Lennart Persson; [1995]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. READ MORE

  3. 3. Supply chain management : an empirical study on Swedish manufacturing firms enterprise systems adoption, supply chain integration, competition capability and performance

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Pejvak Oghazi; Luleå tekniska universitet.; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industrial Marketing; Industriell marknadsföring; Technology - Industrial engineering and economy; Teknikvetenskap - Industriell teknik och ekonomi;

    Abstract : Today's marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. READ MORE

  4. 4. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation

    University dissertation from Luleå : Luleå tekniska universitet

    Author : John Buffington; Luleå tekniska universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. READ MORE

  5. 5. The assessment of the effect of trust on the long-term business relationship from the buyer's perspective cases of Mega Iranian car manufacturer

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Abolhassan Sarshar; Luleå tekniska universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : .... READ MORE