Search for dissertations about: "Industriell Marknadsföring"
Showing result 21 - 25 of 118 swedish dissertations containing the words Industriell Marknadsföring.
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21. Opportunistic Behavior in Industrial Marketing Relationships
Abstract : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. READ MORE
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22. International and export behavior of firms : a critical review and empirical assessment
Abstract : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. READ MORE
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23. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers
Abstract : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. READ MORE
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24. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context
Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE
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25. Foreign market entry strategy : behaviour of Swedish companies in the Middle East
Abstract : .... READ MORE