Search for dissertations about: "Industriell ekonomi"

Showing result 1 - 5 of 500 swedish dissertations containing the words Industriell ekonomi.

  1. 1. Industriell försäljning : fallstudier av personlig försäljning till strategiska kunder

    Author : Lennart Persson; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. READ MORE

  2. 2. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

    Author : Arash Kordestani; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Business Economics - Business studies; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE

  3. 3. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovation

    Author : John Buffington; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. READ MORE

  4. 4. The assessment of the effect of trust on the long-term business relationship from the buyer's perspective : cases of Mega Iranian car manufacturer

    Author : Abolhassan Sarshar; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Abstract : .... READ MORE

  5. 5. Online brand relationship building : Asia pacific perspectives

    Author : Peter Steyn; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Business Economics - Business studies; Ekonomi - Företagsekonomi; Industriell marknadsföring; Industrial Marketing;

    Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE