Search for dissertations about: "Industriell ekonomi"

Showing result 1 - 5 of 524 swedish dissertations containing the words Industriell ekonomi.

  2. 1. Industriell försäljning : fallstudier av personlig försäljning till strategiska kunder

    Author : Lennart Persson; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. READ MORE

  4. 2. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs

    Author : Arash Kordestani; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Sustainability; Buyer-Supplier Relationship; Sustainable Purchasing; Sustainability Performance; Corporate Social Responsibility; Industriell Marknadsföring; Hållbara inköp; hållbarhetsprestanda; B2B; Industrial Marketing; Industriell marknadsföring;

    Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE

  5. 3. Luxury as the opposite of vulgarity : a trio of perspectives on luxury brands

    Author : Mignon Reyneke; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Abstract : This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditional retail context. READ MORE

  6. 4. Sustainable purchasing in the retail industry : a model of environmentally responsible purchasing

    Author : Kaveh Peighambari; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Given the important role that businesses play in addressing the issue of environmental sustainability, a perspective on organizations’ responsiveness toward environmental sustainability suggests that one of the most challenging decisions to be made within an organization is to engage in environmental purchasing. Because preserving the environment and maintaining economic growth have become the goal for many organizations, decisions about sustainable organizational purchasing are growing in importance. READ MORE

  7. 5. Essays on the issues of readability in business disciplines

    Author : Setayesh Sattari; Luleå tekniska universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : A determinant of effective communication is readability. Put simply, readability is a prerequisite and key criterion for understanding the written word. READ MORE