Search for dissertations about: "Industriell marknadsföring"

Showing result 11 - 15 of 118 swedish dissertations containing the words Industriell marknadsföring.

  2. 11. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

    Author : Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Abstract : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. READ MORE

  4. 12. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

    Author : Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

    Abstract : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. READ MORE

  5. 13. An assessment of the application of semiotics in the analysis of mass communication messages

    Author : Maria Wiid-Daly; Esmail Salehi-Sangari; Leyland Pitt; John Peloza; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : .... READ MORE

  6. 14. Industrial buying behavior in the Swedish and Polish mining industries : a comparative study

    Author : Cristina Baptista; Lars-Ole Forsberg; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Abstract : .... READ MORE

  7. 15. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE