Search for dissertations about: "Informational and transformational advertising"

Found 1 swedish dissertation containing the words Informational and transformational advertising.

2. 1. Photographic Messages in Tourism Advertising. Advertisers’ Planning for the Production of as well as Potential Tourists’ Interpretation of Photographic Messages in Tourist Brochures

   Author : Sanja Vujicic; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Advertising; Communication; Informational and transformational advertising; Message; Photograph; Semiotics; Strategy; Travel Motivation; Tourism;

   Abstract : .... READ MORE