Search for dissertations about: "Informational and transformational advertising"

Found 1 swedish dissertation containing the words Informational and transformational advertising.

  1. 1. Photographic Messages in Tourism Advertising. Advertisers’ Planning for the Production of as well as Potential Tourists’ Interpretation of Photographic Messages in Tourist Brochures

    Author : Sanja Vujicic; Göteborgs universitet.; Gothenburg University.; [2008]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Advertising; Communication; Informational and transformational advertising; Message; Photograph; Semiotics; Strategy; Travel Motivation; Tourism;

    Abstract : .... READ MORE