Search for dissertations about: "Ingela Lindahl"

Found 2 swedish dissertations containing the words Ingela Lindahl.

  2. 1. Visual aesthetics in product development : A balance between commercial and creative imperatives

    Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
    Keywords : Visual aesthetics; product design; product development; furniture; designer products;

    Abstract : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. READ MORE

  4. 2. Design-led organisations : A multiple-case study of the interplay between design and marketing

    Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Lisbeth Svengren Holm; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Design; marketing; design-led;

    Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE