Search for dissertations about: "Institutional Branding"

Found 5 swedish dissertations containing the words Institutional Branding.

2. 1. International Branding and Rebranding in Cross-Border Acquisitions

   Author : Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Abstract : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. READ MORE

4. 2. Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry

   Author : Atle Hauge; Anders Malmberg; Dominic Power; Louise Crewe; Uppsala universitet; []
   Keywords : Social and economic geography; fashion industry; economic geography; branding; industrial system; symbolic value; cool; Kulturgeografi;

   Abstract : In fashion, as in the rest of the economy, the globalisation of taste, power and production now plays a major role. The industry is dominated by fashion capitals like Paris, London or New York, populated by star designers like Tom Ford, Karl Lagerfeld or Jean-Paul Gaultier and controlled through MNC giants like Prada, Gucci, DKNY and Dior, who together influence consumer preferences on a global scale. READ MORE

5. 3. Corporate Brand Positioning – Case Studies across Firm Levels and Over Time

   Author : Christian Koch; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand positioning; corporate branding; organizational change; strategy formation; process;

   Abstract : Positioning is a key concept in the fields of branding, marketing, and strategy. In brand management, positioning deals fundamentally with finding a balance between sameness and differentiation. Empirical research predominantly examines the effectiveness of certain strategies. READ MORE

6. 4. Sustainable Supply Chain Management in Food Retailing : Insights into corporate practice of managing supplier relationships

   Author : Olga Chkanikova; Internationella miljöinstitutet; []
   Keywords : sustainable supply chain management; food retailing; sustainability certification; private eco-brands;

   Abstract : Addressing sustainability concerns in supply chain operations can be a matter of long-term business survival for food retailers. However, regardless of whether it is perceived as a risk or market opportunity, acting across the value chain to address unsustainable production and consumption practices has been a constant challenge. READ MORE

7. 5. Policy professionals in civil society organizations : Struggling for influence

   Author : Joanna Mellquist; Adrienne Sörbom; Stefan Svallfors; Åsa Wettergren; Södertörns högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; civil society; policy professionals; professionalization; organization; advocacy; strategy; member; mediatization; field theory; capital; decoupling; logic of influence; organizational hypocrisy; myth; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

   Abstract : The professionalization of civil society organizations coupled with an elite-driven policy process has fostered the rise of policy professionals in civil society organizations (CSOs). This dissertation explores the role and functioning of policy professionals in CSOs, describing and analyzing how CSOs’ hiring of such expertise contributes to processes of professionalization within civil society, including what that entails from a normative perspective. READ MORE