Search for dissertations about: "Institutionen för strategisk kommunikation"

Showing result 1 - 5 of 7 swedish dissertations containing the words Institutionen för strategisk kommunikation.

  2. 1. Strategic moral communication : A metatheoretical and methodological response to the normative perspective on strategic communication

    Author : Alicia Fjällhed; Institutionen för strategisk kommunikation; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic moral communication; moral discourse analysis; discourse ethics; discourse analysis; strategic communication; ethics; morals; discourse; moral communication; moral; kommunikation; etik; diskursetik; diskurs; diskursanalys; strategisk kommunikation;

    Abstract : Strategic communication has long suffered from a reputation of immorality, often being conflated with derogatory terms such as sophistry and propaganda. Scholars in the social sciences have been trained to accept this moralizing idea of strategic communication as a normative point of departure, through influential theories such as Habermas’ discourse ethics and methodological approaches such as critical discourse analysis. READ MORE

  4. 2. Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities

    Author : Daniel Lövgren; Josef Professor; Mats Professor; Magnus Fredriksson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic communication; Social Media; Neo-Institutional Theory; Translations; Universities; Inconsistencies; Strategisk kommunikation; Sociala medier; Institutionell teori; Översättning; Universitet; Medie- och kommunikationsvetenskap; Media and Communication Studies;

    Abstract : Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims for coordination and consistency of communication. READ MORE

  5. 3. From PowerPoints to Reality - Managing Strategic Change in the Paper Packaging Industry

    Author : Malin Olander Roese; Förpackningslogistik; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Strategic Change; Customer Orientation; Innovation; Longitudinal Case Study; Paper Packaging Industry;

    Abstract : This thesis explores and describes strategic change towards increased customer orientation and innovation in the Swedish forest and paper packaging industry, an industry which has been subject to calls for new strategic directions for more than two decades. The large-scale and cost-efficient strategy, which has been the industry's hallmark, is in need of a more customer based and innovative emphasis. READ MORE

  6. 4. The Story Behind the News : Informal and Invisible Interactions between Journalists and Their Sources in Two Countries

    Author : Milda Malling; Lars Nord; Gunnar Nygren; Mattias Ekman; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; journalist; source; relationships; process model of journalistic roles; professional role; informality; unattributed sources; news beat; politics; social tie; trust; reconstruction interview; Lithuania; Swden; political communication;

    Abstract : Journalists encounter some of their sources only episodically, while relationships with other sources involve several social contexts and roles. The political beat, where both reporters and sources have years of experience in the field and interact on regular basis, and where opinions can turn into news, is an arena where relationships and interactions play a special role. READ MORE

  7. 5. Strategic communication at the organizational frontline : Towards a better understanding of employees as communicators

    Author : Rickard Andersson; Institutionen för strategisk kommunikation; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employees as communicators; communication role; communication responsibility; communicative practice; employee communication; brand ambassadorship; strategy as discourse;

    Abstract : The idea of employees as important (strategic) communicators has emerged in both strategic communication theory and practice during the 21st century. Researchers increasingly urge managers to consider employees as important communicators, and employees’ communication role is increasingly formalized as organizations explicate the importance of all employees taking responsibility for communication in strategies and policies. READ MORE