Search for dissertations about: "International marketing"

Showing result 1 - 5 of 59 swedish dissertations containing the words International marketing.

  2. 1. The complex internationalization process unfolded : The case of Atlas Copco’s entry into the Chinese mid-market

    Author : Mikael Eriksson; Ulf Holm; Mats Forsgren; Rian Drogendijk; Niina Nummela; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International Business; Internationalization process; Complexity; Process theory; Strategy process; Evolutionary process; Political process; Business Studies; Företagsekonomi;

    Abstract : Despite its contemporary relevance, we still have limited empirical knowledge about the forces underlying complex internationalization processes as when multinational corporations (MNCs) seek to enter new growing markets. Based on a real-time process study comprising ninety interviews and two hundred hours of observation made between 2009 and 2012, Atlas Copco’s entry into the Chinese mid-market was investigated. READ MORE

  4. 2. International industrial purchasing : Channels, interaction and governance structures

    Author : Lars Hallén; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing; purchasing; Business studies; Företagsekonomi;

    Abstract : .... READ MORE

  5. 3. Learning strategies for international growth : On knowledge acquisition and opportunity realization

    Author : Niklas Åkerman; Hans Jansson; Mikael Hilmersson; Olli Kuivalainen; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International opportunities; Internationalization; Internationalization knowledge; Learning; Market knowledge; Business administration; Företagsekonomi; Marketing; Marknadsföring; Ledarskap; entreprenörskap och organisation; Ledarskap; entreprenörskap och organisation;

    Abstract : Literature on firm internationalization has pointed out knowledge and learning as central components in the internationalization process. While much research has emphasized the development of experience in the firm as the main source of new knowledge, this notion has also been challenged. READ MORE

  6. 4. The Internet and international marketing in small firms

    Author : Linda Svensson; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : With the globalization of markets, small firms have become increasingly visible and new opportunities have opened up for them in the international arena. According to several researchers, the Internet can provide a low- cost "gateway" to international markets. READ MORE

  7. 5. Offset Management for Large Systems : A Multibusiness Marketing Activity

    Author : Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

    Abstract : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. READ MORE