Search for dissertations about: "Internet Marketing"
Showing result 6 - 10 of 40 swedish dissertations containing the words Internet Marketing.
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6. The Internet and international marketing in small firms
Abstract : With the globalization of markets, small firms have become increasingly visible and new opportunities have opened up for them in the international arena. According to several researchers, the Internet can provide a low- cost "gateway" to international markets. READ MORE
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7. Framing and Overflowing : How the Infusion of Information Technology Alters Proximal Service Production
Abstract : In the heyday of the Internet, there was a wide-spread, not so well grounded, euphoria about the prospects of the Internet for virtualising various service activities. However, by now, a more informed understanding is emerging. READ MORE
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8. Online brand relationship building : Asia pacific perspectives
Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE
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9. Multiple marketing channel conflict with a focus on the internet
Abstract : The emergence of electronic commerce has led more and more companies to, in addition to using resellers, add the Internet to sell directly to its end customers, something that inevitably will create channel conflict. The way companies handle such conflict is considered an important success factor. READ MORE
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10. Multiple marketing channel conflict with a focus on the Internet : a dual perspective
Abstract : The emergence of electronic commerce has led many companies to complement their reseller networks with direct-to-the-customer Internet sales. This inevitably creates conflict. The way companies view and manage channel conflict is consid-ered to be an important success factor. READ MORE