Search for dissertations about: "Jörg Pareigis"

Found 1 swedish dissertation containing the words Jörg Pareigis.

  1. 1. Customer experiences of resource integration : Reframing servicescapes using scripts and practices

    Author : Jörg Pareigis; Bo Edvardsson; Per Echeverri; Peter Magnusson; Peter Thilenius; Karlstads universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; resource integration; interactive value formation; servicescape; microethnography; public transport; Business Administration; Företagsekonomi;

    Abstract : It is widely acknowledged that value can be regarded as interactively formed by customers through the integration of a variety of resources. However, it is difficult to find service research that takes these concepts seriously in empirical studies. READ MORE