Search for dissertations about: "Janet L. Borgerson"
Found 1 swedish dissertation containing the words Janet L. Borgerson.
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1. Brand Trust : Corporate communications and consumer-brand relationships
Abstract : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. READ MORE
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