Search for dissertations about: "Jean-paul Berthon"

Found 1 swedish dissertation containing the words Jean-paul Berthon.

2. 1. Immaterial matters : strategic mode and the management of intangibles

   Author : Jean-Paul Berthon; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This thesis focuses on the strategic management of intangibles. It is composed of five articles and addresses two fundamental questions in strategic marketing: first, how to achieve market success; and second, how to manage intangibles. READ MORE