Search for dissertations about: "Jeannette Paschen"
Found 1 swedish dissertation containing the words Jeannette Paschen.
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1. Creating market knowledge from big data: Artificial intelligence and human resources
Abstract : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. READ MORE
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