Search for dissertations about: "Jimmie Röndell"

Found 1 swedish dissertation containing the words Jimmie Röndell.

2. 1. From Marketing to, to Marketing with Consumers

   Author : Jimmie Röndell; James Sallis; Amjad Hadjikhani; David Sörhammar; Per Skålén; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. READ MORE