Search for dissertations about: "Johan Helgesson"

Found 1 swedish dissertation containing the words Johan Helgesson.

  1. 1. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics

    Author : Johan Nilsson; Claes-Fredrik Helgesson; Lotta Björklund Larsen; Franck Cochoy; Linköpings universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES; market research; commissioned knowledge production; epistemics; Sweden; marketing; ESOMAR; ethnography; epistemography; epistemic culture.; marknadsundersökningar; uppdragsbaserad kunskapsproduktion; det epistemiska; marknadsföring; ESOMAR; etnografi; epistemografi; kunskapskultur;

    Abstract : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. READ MORE