Search for dissertations about: "John Bredican"

Found 1 swedish dissertation containing the words John Bredican.

2. 1. Apps in the U-space : From mobile to ubiquitous marketing

   Author : John Bredican; Esmail Salehi-Sangari; Frauke Mattson Thomson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mobile applications; smart mobile devices; U- commerce; mobile value creation; Företagsekonomi; Business Studies;

   Abstract : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. READ MORE