Search for dissertations about: "Jon Bertilsson"

Found 1 swedish dissertation containing the words Jon Bertilsson.

  1. 1. The Way Brands Work: Consumers' understanding of the creation and usage of brands

    University dissertation from Lund Business Press

    Author : Jon Bertilsson; Lund University.; Lunds universitet.; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; cynicism; status positions; brands; Consumers; understanding; micro level interactions; construction; social structure; content;

    Abstract : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. READ MORE